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Topic: Mind - September 10 2026
Does Media Training Suppress Our VOICEs?

VIS Expert Ashley Zapata, PsyD, explains how the pressure on women athletes to appear polished and likable can silence authenticity and harm mental well-being. She explores why authenticity is key to building confidence and protecting a strong sense of self.

By Mallory Dupuis

VIS Creator

& Ashley Zapata, PSYD

VIS Expert

Topic: Mind

September 10 2026

media
Media training is often described as empowerment—a way for athletes to own their narrative and protect their image. But for many women athletes, that training morphs into something heavier: a pressure to be endlessly composed, likable, and noncontroversial. Behind the polished moments lies a tension between authenticity and acceptability.  We spoke with VIS Expert Ashley Zapata, PsyD, on how this pressure to be polished can take a toll on women’s mental health and identity. <...
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