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Passionate. Energetic. Historic.

That’s how our VOICEINSPORT Creators described the atmosphere at the Final Four.

It was 94°F in Phoenix during the Championship game, but the hottest part of town was the court at the Mortgage Matchup Center as South Carolina (USC) and UCLA battled for the NCAA title. The Bruins took a commanding lead from the start, and never let up as they earned their first March Madness national championship.

But the moreVIS isn’t just about the headlines. It’s about what’s beyond them. It’s about the role models, the mindsets, and the stories of women athletes. It’s about what’s going on behind the scenes.

VIS had boots on the ground at Phoenix for the 2026 NCAA Women’s Final Four to get that inside scoop. And if we could sum up what we saw from these athletes in one word? It’d be influence.

Influence

Women at the Final Four knew influence—how to recognize it in role models and how to use it to inspire the next generation.

The Coaches Leading the Way

Both of the teams in the championship game were led by fearless women coaches—Dawn Staley (USC) and Cori Close (UCLA). Their unapologetic power is a beacon for their athletes and for the next generation of women and girls in sport.