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“I want people to know there's not one way to look like an athlete. There’s not one way to be beautiful,” VIS Mentor Chase Jackson told USA Today. She dominates competitions. And she does it in style.

At VIS, we believe there’s not one way to be an athlete. Strong and feminine, fierce and stylish, sporty and beautiful—they’re not contradictions. They’re forces.

For years, we’ve been told that women athletes can’t be stylish or fashionable. They can’t style their hair or wear makeup—that’s not for sporty girls.

Now, women athletes are flipping the script.